Michael B. Robertson     Creative Director/Copywriter
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Orange County Child Abuse
Prevention Center

Public service campaign.

HEADLINE 1: "On my seventh birthday, my Mom’s boyfriend will rape me."

HEADLINE 2: "On Tuesday, my dad's going to break my arm."

HEADLINE 3: Tomorrow, I'll be shaken so violently I'll suffer brain damage."

COPY: At OCCAPC, we realize that not every case of child abuse can be predicated. But that hasn’t stopped us from trying – and succeeding. Every year our program serves 14,000 Orange County kids and their families – with a 97% success rate.
To learn more, get involved or contribute, log on to www.brightfutures4kids.org. Because only one thing’s better than helping an abused child – making sure it never happens in the first place. Orange County Child Abuse Prevention Center.