Michael B. Robertson     Creative Director/Copywriter
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LA Times

Trade Campaign targeting
media buyers.

HEADLINE: Graphic designer, shoe collector, LA Times reader. .

BODY COPY: In this town, it’s not what you know; it’s whom you know that counts. That’s why you need the Los Angeles Times. More and more, urbane, wealthy, sophisticated, influential people are reading the LA Times. Which is why our individually paid circulation is up. In fact, every week more than 4.6 million adults read the Times, and more than 2 million visit latimes.com. And when you consider that they spend about 43 minutes every day and an hour every Sunday with the paper, your advertising is sure to get some serious attention. Need someone to introduce you to all the right people? Visit latimes.com/mediakit or call your sales representative at 1.800.LATIMES.

HEADLINE: Music producer,
car fanatic, LA Times reader.

HEADLINE: Studio executive, weekend surfer, LA Times reader.