Michael B. Robertson     Creative Director/Copywriter
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Hyundai

Magazine ads for three new Hyundai models.

(GYM) HEADLINE:
LOOK GREAT WITHOUT DOING ALL THOSE CRUNCHES.

COPY: The all- new Hyundai Tiburon. V-6, six speed manual transmission, rack and pinion steering. Muscle and beauty in one killer package.
Hyundai. Driving is believing.

(MOVIE THEATER)
HEADLINE: FINALLY, A SEQUEL THAT’S BETTER THAN THE ORIGINAL.

COPY: Dramatically redesigned for 2002, the new Hyundai Sonata GLS. It’s the next big thing in midsize sedans.
Hyundai. Driving is believing.

(RESTAURANT)
HEADLINE: IT’S LIKE FOIE GRAS AT CHEESEBURGER PRICES.

COPY: The 2002 Hyundai XG 350L. For those with a discriminating palate for value. Hyundai. Driving is believing.