Michael B. Robertson     Creative Director/Copywriter
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Cunard

Magazine ads for the Sea Goddess, Cunard’s exclusive, yacht-like cruise ships
The old-fashioned ticker tape headlines give the nautical position of the ships.

HEADLINE:
LAPS AND CAPPUCCINO, 07:12 HOURS, APPROX. POSITION: 4 NAUTICAL MILES OFF THE SEYCHELLES.

COPY:   A small, yacht-like ship that’s vastly different from any other: Five-Star-Plus rating.  The highest onboard staff to guest radio, the height of luxury.  Call your travel counselor or visit www.seagoddess.com

HEADLINE:
CAVIAR AND A PAPERBACK, 14:32 HOURS, APPROX. POSITION: 8 NAUTICAL MILES OFF THE DARDANELLES.

COPY:
The height of indulgence is the blissful solitude that floats on a sleek white yacht somewhere between two glorious ports on one serene sea. Call your travel counselor or visit www.seagoddess.com

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