Michael B. Robertson     Creative Director/Copywriter
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Ceiva Digital Picture Frame
Print and Interactive

The target audience for CEIVA digital picture frames is young parents since they have the most motivation to share photos of their kids with grandparents and other family members. CEIVA frames are positioned as the ideal gift for the loved ones in your life. CEIVA is the world’s only digital picture frame that’s web enabled. So photos can be sent to any frame, anywhere in the world. Because the photos are downloaded to the frame during the night, we used the “magic moment” when the photos arrive to bring the emotional impact of the photos to life. When readers clicked on “roll over for more details” it took them to a landing page for more information and a special reduced price offer.

HEADLINE 1: 4:15 am . . . The dancing fairies of Johnson Elementary School have arrived.

COPY: CEIVA is the only digital picture frame that magically downloads new photos each night. So when Grandma and Grandpa get up in the morning, they can see Santa’s little helper open her first present. What gift could be better than that? CEIVA. Life shared. Life celebrated.

HEADLINE 2: 2:56 am . . . The Ridgefield Giants are celebrating a win in the kitchen.