Michael B. Robertson Creative Director/Copywriter
AGENCIES:Michael has been described as ‘a pro’s pro.’ Having
served in senior creative and management positions at some of the best agencies
in the advertising industry, he has built a reputation as a world-class copywriter,
savvy business thinker and problem solver.
Whether the challenge is improving awareness and quality perceptions for a
major auto manufacturer, repositioning a chain of supermarkets or creating
buzz for a national retailer of teen apparel, Michael’s strategic insights,
fresh thinking and break-through creative executions consistently deliver outstanding
results.
Today’s ultra- competitive and fast moving business climate make Michael’s
talents a vital asset for any agency or client organization on a project or
consulting basis.
For a PDF Resume, click here
For a few case histories, click here
ACCOUNT EXPERIENCE:
A & E Television Network
AT&T
Avis
Campbell Soups
Caribbean Tourism
Cunard Cruise Lines
Cutty Sark Scotch
CVS/Pharmacy
EDS
Estee Lauder Cosmetics
Foot Locker/Lady Foot Locker
Havoline Motor Oil
Hertz
Hyundai
Jose Cuervo Tequila
Kraft Foods
Los Angeles Clippers
Los Angeles Times
Los Angeles Visitor & Convention Bureau
Pabst Blue Ribbon Beer
Pacific Sunwear
Prestone Antifreeze
Ralphs Supermarkets
Sauza Tequila
T Rowe Price Mutual Funds